If you’re like me, you probably spend a lot of time thinking about your website. Maybe that’s because I’m an SEO nut or maybe it’s just because I’ve been doing this long enough to have developed some opinions. Either way, here are some tips on how to build the perfect website:
Create a website that’s unique.
- Do not use templates.
- Use a professional designer.
- Make sure the design is consistent with your brand, and make sure it’s easy to navigate, read, and use.
Make sure that your website has a responsive design that works well on mobile devices (if you’re launching a mobile app).
Use a CMS (content management system) that makes it easy to update your website. Use high-quality images and video.
Build your site around a single keyword.
Once you’ve chosen a keyword, it’s time to start building your site around it. You should make sure that each page on your site is optimized for that specific keyword. This means using variations of the word in both content and title tags, meta descriptions and URLs. It can also mean adding additional keywords into images or alt tags (the text between an image’s filename and its URL).
To help with this process:
-Use a keyword planner tool to find keywords with high search volume and low competition. -Create a spreadsheet with your primary keyword in one column, secondary keywords in another and related ones in another column. -Put together an outline of content for each page on the website based on those keywords.
Use the right URL structure and target keywords.
The URL structure is one of the most important elements of your website. It tells users what to expect in the URL, and it’s how you’ll get them there (and back).
Here are some pointers for building great URLs:
- Use keywords in your title tag, meta description and content. These terms can help people find you more easily on Google or Bing because they’re included in search engines’ rankings algorithm.
– Use keywords in your URL. It’s one of the first things search engines look at when deciding how to rank a page, so make sure you’re using relevant terms. – Keep it short and sweet. The longer your URL is, the harder it will be for people to remember and share it on their own websites or social media pages.
Deliver value to your users.
There are two things to consider when creating a solution for your users. First, what problem do you want to solve? And second, how can you deliver value to that problem? The first step is setting goals for yourself—and making sure these are realistic ones!
It doesn’t make sense for me to set my fitness goal as “I want to run a marathon next month” if I haven’t run one mile in the past year and am overweight by 10 pounds. So instead of thinking about what kind of exercise regime would work best for me, let’s say instead that my goal is simply losing 10 pounds over six months (which would require exercising at least five times per week). This way we know where we’re starting from and can see where our progress needs improvement before hitting our ultimate destination.
So now that we have some goals set down on paper (or wherever), let’s move onto actually doing something about them!
Include relevant social media references on your site.
Social media is a great way to get the word out about your website. While it’s important to have a presence on social media, you don’t want to overdo it or spend all of your time there. Instead, you should use each platform for specific purposes:
- Facebook: Use this site for sharing information about yourself and your business with friends and family members who might be interested in what you do.
- Twitter: This platform is ideal for posting short updates that are easy-to-read (like “I’m doing an interview next week”). Just make sure they’re relevant! And remember not too much pressure when tweeting—it takes less than 140 characters per tweet!
- LinkedIn: This platform allows users with similar interests as yours; therefore, it can be used as a way of finding potential clients or collaborators from around the world who share similar goals as yours (if any).
Build a strong content marketing strategy and follow it religiously.
- Define the problem before you start.
- Set goals for your content marketing strategy, but don’t worry about what other people’s goals are – they may not be as ambitious or realistic as yours.
- Be ambitious and make sure you’re pushing yourself to do better every day (that goes double if it’s a new fitness challenge). But also stay realistic so that you can achieve them within 3-6 months!
If you’re not sure what kind of content marketing goals to set for yourself, here are some examples: -Increase traffic to your site by 20% within 3 months -Increase conversion rate by 10% within 6 months
Your website should lead visitors to other sites, not direct them anywhere else but out of the door.
If you have a lot of content for your page, consider breaking it up into multiple pages or even sub-pages. This will make it easier for users to find what they’re looking for and will help prevent any dead ends from forming on your site.
Finally, remember that you don’t want any social media links on your site! If people are going to share their experience with others through social media then why would you want those experiences documented right on some random website? Instead give them an opportunity where they can share their thoughts easily with friends and family (or strangers who might be interested in hearing about how awesome this place is).
- The perfect website layout
The website layout is the most important thing to consider when you’re building a website. For example, if a site looks nice and professional, does that mean it’s optimized for search engines?
- Google Tag Manager (GTM) for tracking your blog page views
Google Tag Manager (GTM) is an extension that helps you track how many people visit your blog and where they come from. It also makes tracking the performance of each page easier by adding analytics to the page.